PPC – Pay Per Click Advertising Services
PPC Strategy & Planning
Lay the foundation for a successful campaign.
Audience and competitor research.
Budget allocation for maximum ROI.
Platform selection (Google, Bing, Facebook, Instagram, LinkedIn, etc.).
Campaign goals and KPIs setup.
Keyword Research & Targeting
Reach the right people at the right time.
High-intent keyword selection.
Negative keyword filtering to reduce wasted spend.
Geo-targeting for local audiences.
Device and demographic targeting.
Campaign Setup & Management
Launch PPC campaigns that convert.
Ad group structure for better control.
Compelling ad copywriting.
High-converting ad creatives (images, videos, carousels).
Landing page recommendations for better results.
Ad Creation & Optimisation
Stand out and win more clicks.
Google Search, Display, and Shopping Ads.
Social media ads across Facebook, Instagram, LinkedIn, TikTok, and more.
A/B testing for headlines, images, and CTAs.
Ad extension setup for improved visibility.
Retargeting & Remarketing Campaigns
Re-engage people who already know your brand.
Website visitor retargeting.
Abandoned cart recovery campaigns.
Dynamic product ads for e-commerce.
Cross-platform retargeting (Google + Social).
Ongoing Campaign Optimisation
Keep improving for better results over time.
Bid adjustments for best-performing keywords.
Pausing underperforming ads.
Refining targeting and ad creatives.
Continuous testing for higher conversions.